Partner with Above the Canal
Northern Delaware's trusted newsletter. Local reach, real readers.
Above the Canal is the twice-weekly email for neighbors who want to stay informed without the noise. When you partner with us, your message reaches homeowners and decision-makers who actually open and read.
11,800
Subscribers
~55%+
Open rate
~15%
Click-through rate
53,000+
Monthly impressions
Audience Snapshot
Reach the neighbors you actually want.
Our readers are not just scrolling—they are invested in their properties and their community.
Top locations: Newark/Bear, North Wilmington, Pike Creek/Hockessin
81%
are homeowners
52%
have household income over $100k
Recent spotlight result
About 50 new newsletter signups and 30 new Facebook followers within days.
— Lindsay, Coastal Alchemy
Partnership Opportunities
Choose your placement
Community Anchor
Own the top of the inbox. This exclusive placement ensures your brand is not fighting for attention. You choose a specific day (Monday or Thursday) and own that headline spot for the month.
- Placement: Top of the email, “Together With” branding
- Format: Logo, hero image, ~150 words of copy
- Frequency: 4 placements per month (choose Monday or Thursday)
- Best for: Real estate, home services, wealth management seeking top-of-mind dominance
Local Spotlight
Tell your story inside the newsletter body. This placement blends naturally into the feed and works well for highlighting a service, promoting an event, or explaining what makes your business different.
- Placement: Mid newsletter
- Format: Image with ~100 words of copy
- Frequency: 4 placements per month (choose Monday or Thursday)
- Best for: Event promotion, seasonal offers, retail
Community Bulletin
A simple, text-based listing for announcements, hiring, or straightforward services. Clear, visible, and easy to scan.
- Placement: Lower newsletter
- Format: Text only, ~75 words
- Frequency: 4 placements per month (choose Monday or Thursday)
- Best for: Service announcements, job listings, small business offers
Sponsored Segments
Dog of the Week Sponsor
A light-touch branded banner associated with our weekly Dog of the Week feature. Designed for brand presence rather than promotional copy. Best suited for brand alignment and community goodwill rather than direct promotion.
- Format: Banner image with logo
- Frequency: Once per week (4–5 sends per month)
- Availability: One sponsor per month — sold in monthly blocks only
Want to see how these placements look in a real issue?
View a sample newsletter with sponsor placements highlighted →Note: Our audience is growing rapidly. Rates are subject to increase as our reach expands. Book now to lock in current pricing.
Why Partner With Us
Built on trust, read with intent.
High Trust, Low Noise
Our editorial voice is calm, confident, and neighborly. Because we vet our partners, our readers trust your brand by association. You are not an interruption. You are a recommendation.
Escape the Infinite Scroll
People go to social media to zone out, often swiping past hundreds of posts in distraction. Above the Canal is different. Subscribers open with intent. Your message is read by a focused neighbor, not skimmed in a feed.
We Handle the Creative
No designer required. Send your logo, a photo, and your message. We design the placement to match the newsletter aesthetic so it looks professional and gets read.
Current Availability
Limited monthly inventory
To ensure maximum visibility for our partners, we limit how many sponsors we accept each month.
Community Anchor
1 sponsor per month (exclusive top placement)
Local Spotlight
1 sponsor per month
Community Bulletin
3 sponsors per month (three distinct text-only slots per issue, each sold for the full month)
FAQ
Common questions
How soon can placements start?
Most placements can begin within one to two weeks of confirmation, depending on availability and how quickly creative assets are submitted.
Are sponsorships labeled?
Yes. All placements are clearly labeled as sponsored content in keeping with our editorial standards and reader trust.
Can placements be customized?
Within each package’s format guidelines, yes. We work with you on copy, imagery, and call-to-action to make sure the placement performs.
Do you provide performance stats?
Yes. After each send, partners receive open rate, click-through rate, and impression data for their placement.
Get Started
Ready to partner with us?
Fill out the form below and we'll be in touch.